International Marketing
Development of strategies for European and global markets
Marc Ferrer
Chief Marketing Officer · International Marketing Expert · Business Development Strategist
Barcelona, Spain
More than 15 years of professional experience in international marketing, business development, branding, and strategic communications. Experience in building and scaling companies in Europe and Asia, creating strong brands, and bringing products to global markets.
About Me
I am convinced that a strong brand does not begin with advertising, but with a clear strategy.
Over the years, I have had the opportunity to work with international companies, fast-growing fintech projects, and innovative digital ecosystems, helping them identify new growth opportunities, enter international markets, and build long-term relationships with clients and partners.
My specialization combines three key areas: marketing, business development, and strategic positioning. It is precisely the combination of these disciplines that makes it possible to turn ideas into sustainable international projects with measurable results.
Today, as Chief Marketing Officer at Invorium, I am responsible for the company’s global marketing strategy, brand development, and the creation of a new-generation international financial ecosystem.
Professional Philosophy
“Marketing is not the art of selling. It is the ability to create trust, build value, and establish long-term relationships between a brand and people.”
In my work, I follow the principle of systematic growth. Any successful company must simultaneously develop its product, brand, communications, and business strategy. Only such an approach makes it possible to scale internationally and maintain a competitive advantage in a rapidly changing digital world.
Key Competencies
Business Development
Business scaling, development of new areas, and commercial growth
Brand Strategy
Positioning, identity, and long-term brand development
Strategic Partnerships
Building international business relationships and ecosystems
Product Marketing
Launching digital products and managing their life cycle
Communications
PR, media strategy, corporate and digital communications
Professional Career
2024 — Present
Invorium
Chief Marketing Officer (CMO)
At Invorium, I lead the global marketing direction and am responsible for creating a unified international brand development strategy. My area of responsibility includes company positioning, marketing communications, digital product development, work with international markets, and the creation of a sustainable ecosystem around the company’s financial services.
Main areas of work:
- global marketing strategy;
- international brand positioning;
- product marketing and the launch of new solutions;
- development of communications and PR;
- growth of the user audience and international presence;
- building a long-term brand ecosystem.
2022–2024
Apex Trader Funding
Director of European Expansion & Business Development
At Apex Trader Funding, my task was to scale the business across Europe. I led the development of the European direction, built strategic partnerships, and participated in adapting the company to the specific characteristics of different regional markets.
During my time there, projects were implemented to expand the brand’s presence, develop local partnership programs, and strengthen the international commercial strategy.
Key competencies during this period:
- European expansion;
- partner network development;
- international negotiations;
- commercial strategy;
- marketing localization.
2017–2022
FTMO
Head of Business Development — Europe
Five years at FTMO became an important stage of my career in the proprietary trading industry. I was responsible for business development in the European market, cooperation with key partners, and expansion of the company’s commercial presence.
The work required a deep understanding of the financial industry, user behavior, and the specific characteristics of different European markets, which made it possible to successfully implement sustainable growth strategies.
Main Areas:
- development of European markets;
- strategic P2B/B2B partnerships;
- marketing initiatives;
- international growth management;
- strengthening the brand’s market position.
2013–2017
Independent Digital Strategist & Marketing Consultant
Barcelona · Europe · Asia
Before working in international companies, I consulted businesses and technology startups on digital strategy and marketing. Among my clients were companies from Europe and Asia that required scaling, brand development, and the creation of effective communication with their audience.
The consulting practice covered:
- digital business transformation;
- development of brand strategies;
- creation of online communities;
- international digital marketing;
- strategic communications;
- entry into new markets.
Education
Universitat Pompeu Fabra (UPF)
Bachelor’s Degree in Advertising and Public Relations
2005–2009 · Barcelona
Studying at one of Spain’s leading universities provided fundamental knowledge in advertising, marketing, media communications, public relations, and brand management.
Key disciplines:
advertising;
marketing;
PR and corporate communications;
media planning;
brand management;
communication research.
Additional Professional Education
2008–2013 · Barcelona
Alongside my main academic program, I completed a number of specialized interdisciplinary programs focused on modern digital communications and marketing strategies.
Period
Field
2008–2010
Communications and Digital Systems
2009–2011
Digital Marketing & Online Communities
2010–2012
Brand Strategy & Consumer Psychology
2011–2013
Strategic Communications & Media Planning
2012–2013
Digital Product Strategy
These programs made it possible to combine classical education in communications with modern approaches to digital marketing, consumer behavior analytics, and digital product development.
Expertise
My work covers the entire brand development cycle — from strategy formation to international scaling.
International Marketing
Business Development
Brand Positioning
Digital Strategy
Product Marketing
Strategic Partnerships
Consumer Psychology
Corporate Communications
European Market Expansion
Community & Growth Strategy
Geography of Work
Over the years of my professional career, I have participated in projects and initiatives covering numerous international markets.
Spain
France
Germany
Italy
Netherlands
Poland
Czech Republic
Austria
Slovakia
Asian Markets
Understanding cultural characteristics, local audience behavior, and regional business models makes it possible to effectively adapt marketing strategies for different countries.
Achievements
Although my work is rarely measured by a single number, its result is always reflected in business growth and the strengthening of the brand.
Throughout my career, I have managed to:
work for more than 15 years in international marketing and business development;
lead marketing and commercial divisions in European financial companies;
participate in scaling brands across European and Asian markets;
create strategic partnerships between international organizations;
develop marketing strategies for fast-growing digital products and fintech projects.
Personal Principles
I believe that a modern executive must understand both numbers and people equally well. Analytics helps make decisions, but it is trust, reputation, and strong communication that turn a company into a truly international brand.
My goal is to create strategies that work not only today, but also shape sustainable business development for years to come.